AEG Presents has announced that Jim King, current executive vice-president of live music, is to take on a new role as chief executive of European Festivals.
King’s appointment will launch the newly created European Festivals division, as AEG Presents looks to expand its presence in Europe. In his new role, King will seek out new opportunities in the festival space.
King previously worked for club brand Cream, later launching and running Creamfields festival. Prior to working at AEG, King ran his own company, Loudsound, which promoted and produced several UK festivals.
Since joining AEG Presents in 2008, King launched and produced BST Hyde Park in 2015 and All Points East in 2018.
The European Festivals boss will continue to work from AEG’s London office, reporting directly to president of AEG Europe, Alex Hill.
“I really believe that AEG does something truly special when it comes to festivals,” says King.
“I really believe that AEG does something truly special when it comes to festivals”
“The music fans and the artists are always at the heart of our thinking and this has meant we have been able to curate shows that resonate with them and keep both coming back.”
Hill, who says King “is without a doubt the very best at what he does”, expects “great things” from the European Festivals chief executive and his team.
“We wanted to give him [King] the freedom to accelerate AEG’s activity in the festival space hence the creation of this division and his leadership role at the head of it,” comments Hill. “Being able to confirm him in this job as we approach the second weekend of BST Hyde Park seems very fitting indeed.”
BST returns this weekend (13 and 14 July), with headline performances from Florence and the Machine and Robbie Williams. Tickets for the Saturday are still available, with general admission priced at £73.60 and VIP packages starting from £163.95.
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