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Henry Cárdenas acquires new Arena Bogotá

The under-construction 24,000-cap. arena will be the largest entertainment venue in Latin America, according to Colombian-born promoter Cárdenas

By IQ on 25 Jul 2019

A rendering of the completed Arena Bogota

A rendering of the completed Arena Bogota


Henry Cárdenas, president and executive director of US-based promoter Cárdenas Marketing Network (CMN), has acquired Arena Bogotá, a 24,000-seat entertainment and sports venue under construction in Bogota, Colombia.

Terms of the deal were not disclosed, though Colombia-born Cárdenas says he has made a “multimillion-dollar investment” in the arena, which will occupy a million-square-foot (93,000m²) site on Calle 80 (80th Street) in the Colombian capital.

Founded in 2002 and based in Chicago and Miami, CMN produces tours by Latin stars including Marc Anthony, Bad Bunny, Maluma, Nicky Jam, Chayanne, Becky G and Sech, as well as ¡Viva Latino! Live, the package tour based on the Spotify playlist of the same name. Cárdenas also leads Cárdenas Entertainment and Marketing Group (CEMG), founded in 2018 to manage the Arena Bogotá project.

According to Cárdenas, Arena Bogotá will have a number of unique features, including a 131’ (40m)-high roof which can support 110 tons – allowing for bigger production than is currently possible in Colombia – and over 40,000sqft (3,700m²) of storage space, allowing ten trucks to load in simultaneously (more than anywhere else in Latin America).

“I am very proud to be able to become the entertainment ambassador in my native country, and to be able to welcome everyone to Arena Bogotá, which will be the home to all Colombians, businessmen and promoters, artists and live music events, business conventions and sports that our country deserves,” says Cárdenas.

“It’s about time that Colombia had a building that was able to offer more and better shows”

“For the first year of operations we plan to perform between 130 and 140 shows, which means about three events per week, including family events, corporate, live music, sports – for example, motocross, Olympic sports, indoor soccer, boxing, volleyball, tennis, basketball, et cetera – esports, parades and equine events, among others.

Cárdenas says there is no space in Latin America comparable to Arena Bogotá. “There are some similarities with Arena Mexico [16,500-cap.], but even so there are none that have the qualities and grandiosity of Arena Bogotá.

“As a way to compare the relative size, we can look to the AmericanAirlines Arena in Miami, which includes 17,000 seats, whereas Arena Bogotá will have 24,000. This great space gives us the flexibility to perform events and shows that we otherwise may not have been able to do.”

A percentage of the arena’s profits will go the Maestro Cares Foundation, founded by Cárdenas and Marc Anthony, to support charitable projects in Colombia.

“It’s about time that Colombia had a building that was able to offer more and better shows,” concludes Cárdenas. “In the second half of 2020, we will have access to a dream venue to enjoy shows like Marc Anthony, Carlos Vives, Maluma, Nicky Jam, Bad Bunny, Becky G, Silvestre Dangond, Wisin and Yandel, Ricardo Arjona, Maná and Romeo Santos, among others, with our family and friends.

 


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