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108k attend two Fullsteam-promoted Ed Sheeran shows in Helsinki, attracting 3k more fans than Finland’s biggest festival
By Anna Grace on 26 Jul 2019
Ed Sheeran has broken more records, with two shows promoted by Fullsteam Agency in Finland attracting more visitors than any other live music event in the country’s history.
The Helsinki shows combined constitute the biggest concert event to take place in the country, surpassing the record of 104,000 attendees set by two U2 concerts at Helsinki Olympic Stadium in 2010.
The two Ed Sheeran shows were also attended by more people than Finland’s three-day Ruisrock festival, which brings in around 105,000 visitors each year, according to Fullsteam.
Sheeran previously beat ticket sales records in South Africa, selling 230,000 tickets across four dates as part of his multi-record breaking ÷ tour, which ended 2018 as the highest-grossing tour of the last 30 years.
Originally intended as a one-date show, all 60,000 tickets for the concert were snapped up in 20 minutes, with a second date later added to meet demand.
“The event was extraordinarily well planned and executed”
The concerts, which took place on 23 and 24 July, were the first-ever large-scale entertainment events to take place at Helsinki’s Malmi Airport.
“The event was extraordinarily well planned and executed and, from the City of Helsinki’s point of view, the collaboration was seamless,” comments the city’s deputy mayor for urban environment, Anni Sinnemäki.
“We warmly welcome other productions to Malmi Airport in the future.”
Fullsteam, part of the FKP Scorpio group, reported a record-breaking summer last year, with a combined attendance of more than 100,000 for the promoter’s festivals, Provinssi and Sideways. Provinssi saw a slight drop in attendance this year, down to 73,000 visitors from the previous year’s 76,000.
German metal band Rammstein are set to play two Fullsteam-promoted shows at the 32,000-capacity Ratina Stadium in Tampere, Finland, on 9 and 10 August. Tickets for the earlier date are still available, priced at €99.
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