Wearable tech and live music platform Peex partners with Amsterdam’s the Ziggo Dome, allowing more fans to customise live concert sounds in real time
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10,000 people saw Max Verstappen bring his Red Bull home in first place at the Austrian grand prix on Sunday
By IQ on 02 Jul 2019
More than 10,000 Dutch motorsports fans attended a live viewing of the Formula 1 Austrian grand prix at the Ziggo Dome in Amsterdam on Sunday 30 June.
After qualifying third, home hero Max Verstappen charged to victory, passing Ferrari driver Charles Leclerc late in the day to the delight of the crowd, who watched the race on a big screen at the arena for Ziggo Sports’ Ziggo F1 Live event.
“The audience in the Ziggo Dome reacted frantically: beer flew through the air and the cheering was deafening,” comments Mart Roumen of broadcaster Ziggo, who describes the event as an “experience […] that will never be forgotten.”
“Beer flew through the air and the cheering was deafening”
He adds that the Golden Earring song ‘Radar Love’, which was played after the race, “will continue to reverberate for a long time, until Max Verstappen’s next victory. Maybe we will organise [this event] again at the Ziggo Dome.”
See footage from Ziggo F1 Live, courtesy of AT5, in the video above (non-Nederlanders, make sure you auto-translate the subtitles).
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