James Barton-led Superstruct makes further moves in the festival arena, investing in Danish festival and concert promoter Down the Drain Group
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A record high attendance at Tinderbox and eco-friendly advances at Northside mark a fruitful start to festival season for promoter Down the Drain Group
By Anna Grace on 04 Jul 2019
Independent Scandinavian promoter Down the Drain Group has hailed the 2019 festival season a success so far, with fair weather, high attendance and advances in sustainability.
Down the Drain Group, the promoter behind several Danish festivals and the parent company of concert organiser Down the Drain Concerts (formerly Beatbox Entertainment), acquired Tinderbox and Northside from FKP Scorpio in April 2018.
Tinderbox, which took place from 27 to 29 June in the Danish city of Odense, welcomed a record 45,000 festivalgoers this year to see performances from Neil Young, Miley Cyrus, Billie Eilish, the Chainsmokers and more.
Elsewhere, 35,000 attended the tenth edition of Aarhus-based NorthSide (6 to 8 June), which saw 100% organic food options at and a ban on single-use plastic bottles. Danish brewery Tuborg launched recyclable glasses at both Tinderbox and Northside this year.
The environmental effort harnessed praise from Bon Iver’s Justin Vernon: “We’ve been to about a hundred billion festivals and this is the first one where there are absolutely no plastic bottles,” said Vernon. “That seems just a little bit more important than drums, guitars, and bass.”
“With Superstruct backing the group, we are very much looking forward to taking these amazing festivals to the next level”
“Five years with Tinderbox have flown by and it’s incredible to think that we have created 20 editions of festivals including Northside, Tinderbox, Haven and GrimFest in just ten years,” says Down the Drain Group chief executive, Brian Nielsen.
“In this time Down The Drain Group has emerged as a serious contender on the festival market – not just domestically, but throughout Europe. Now with Superstruct backing the group, we are very much looking forward to taking these amazing festivals to the next level.”
Providence Equity-backed Superstruct Entertainment invested in the Danish promoter in May. Superstruct owns and operates festivals across Europe including Sziget (Hungary), Sónar (Spain), Øya Festival (Norway) and Flow Festival (Finland).
Early Bird-ticket options for the 2020 edition of Northside have already sold out (4 to 6 June), with some remaining for Tinderbox (25 to 27 June).
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