The app developer, which already provides mobile apps for a number of AEG arenas, worked with AEG Presents on All Points East and BST Hyde Park
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British Summer Time Hyde Park returns this weekend with more eco-friendly initiatives and local engagement than ever before
By Anna Grace on 02 Jul 2019
AEG Presents has introduced a series of new sustainability initiatives and community-based activities to make British Summer Time (BST) Hyde Park 2019 its most eco-friendly and inclusive yet.
BST Hyde Park returns this Friday (5 July) with an exclusive European performance from Celine Dion. Other performances over the ten-day event will come from Stevie Wonder, Barbra Streisand, Florence and the Machine and Robbie Williams.
Sustainable practices at the event include a zero waste to landfill policy, achieved through the use of biodegradable food packaging and cutlery. Heineken, BST’s drinks partner, is trialling a new plastic-free, 100% compostable paper cup. The majority of food traders (80%) will also offer meat-free options.
A post-event litter pick-up team will ensure no trace is left behind once the festival is over and a dedicated ‘Green Team’ will maximise recycling rates, introducing a new bin system to recycle previously non-recyclable plastics such as crisp packets, carrier bags and bottle caps.
Biodiesels such as hydrogenated vegetable oil (HVO) will be the fuel of choice to avoid the harmful diesel emissions produced by many live events.
Situated in the heart of London, a community impact management will be on site at BST, helping AEG to limit the effect on the local area. A four-day midweek event, Open House, will take place from Monday 8 to Thursday 11 July with movie nights, live music, street food, tennis screenings, family theatre and an ambient performance from Icelandic avant-rock band Sigur Rós.
“As a ten-day event with nearly half a million visitors each year we have a huge responsibility to deliver for our visitors, the local community and Hyde Park itself”
AEG are offering training and paid employment opportunities will be available to students at schools and universities and raising money for BST’s partner charities, including the Royal Parks charity and My Cause UK.
“We work very closely with AEG Presents to ensure our Sustainability Strategy is embedded into the British Summer Time event planning process and so we welcome the pioneering green practices being introduced this year,” says the Royal Parks head of events, Alun Mainwaring.
“As a ten-day event with nearly half a million visitors each year we have a huge responsibility to deliver for our visitors, the local community and Hyde Park itself,” comments AEG Presents senior events manager Jenny Hamada.
“We take this responsibility extremely seriously and work with our partner the Royal Parks year-round to build and implement positive initiatives.”
Another focus for the BST Hyde Park team is accessibility. AEG Presents celebrated a double win at the Outstanding Attitude Awards in March and recently receiving a gold status from Attitude is Everything for BST, the inclusivity-based music charity’s highest accolade.
Tickets for BST 2019 and more information about the festival can be found here.
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