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Sam Griffiths joins growing Cuffe and Taylor theatre division

Griffiths, formerly of ATG, has been recruited to Cuffe and Taylor's theatre touring unit, which sold more than 180,000 tickets in its first year

By Jon Chapple on 19 Jun 2019

Sam Griffiths, Cuffe and Taylor

image © Alan Mehdizadeh

Cuffe and Taylor has hired Sam Griffiths as a senior promoter in its theatre touring division, following a successful 12 months for the fledgling business unit.

Griffiths (pictured) joins the British concert and event promoter from Ambassador Theatre Group (ATG), where he programmed several No1 musical theatre and play tours, as well as looking after music, comedy, tribute and variety one-nighters at ATG’s 21 theatres and concert halls.

“I am excited to be joining the theatre division of this growing company, at a time of exponential growth in the live entertainment industry in the UK and internationally,” he comments. “After working with large-scale touring productions, I’m looking forward to bringing this experience to the team, and to start developing new talent and productions to enhance Cuffe & Taylor’s fantastic portfolio of live concerts and theatre productions.”

Cuffe and Taylor’s theatre division, based at parent company Live Nation’s offices in Argyll Street, London, launched last summer and is headed up by director of theatre touring Ben Hatton. A year on, it has sold more than 180,000 tickets to shows including John Barrowman, Sarah Brightman, Lea Salonga, Britain’s Got Talent star Robert White and new Tina Turner musical What’s Love Got to Do with It?.

Upcoming projects include Whitney: Queen of the Night, which will tour the UK in 2020 following its debut at London’s Savoy Theatre in March, and new dance show Heartbeat of Home, from the producers of Riverdance.

“Stepping into theatre production has long been the aim”

“We’re approaching 400 shows for our first year, and are still taking bookings in 2019,” says Hatton, which is a great testament to how well these tours are doing – that venues are wanting to add us to their calendar at this stage in the year.

“We’ve got one of the most varied rosters out there; from comedians touring to small venues up and down the country, to tribute shows selling out in the West End and multiple productions being staged at iconic venues such as the Royal Albert Hall and the London Palladium.

“With Heartbeat of Home coming up in the autumn, we have our eyes on further West End opportunities, and are planning our debut at the Edinburgh Fringe Festival for this summer.”

Working alongside Griffiths is senior promoter Cheryl Nicholls. She comments: “Cuffe and Taylor has been creating and promoting incredibly successful theatre tours alongside huge outdoor concerts for several years now, and it is exciting to see where we will go in the next year, with new projects constantly in discussion and development.

“Stepping into theatre production has long been the aim. We are producing and promoting shows for all ages and interests, and I can’t wait to bring our first residency to the West End with Heartbeat Of Home, while continuing to develop new and exciting productions into 2020 and beyond.”


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