Finnish promoter Fullsteam Agency welcomed over 100,000 people to the 40th-anniversary Provinssi and new-look Sideways
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More than 10,000 people were involved in putting on Hurricane, Southside and two Ed Sheeran open-airs, which generated close to €50m
By Jon Chapple on 26 Jun 2019
With twin festivals Hurricane and Southside and two open-air Ed Sheeran headline shows, last weekend was the most successful ever for German concert/festival promoter FKP Scorpio.
Scorpio, majority owned by CTS Eventim, turned over nearly €50 million from Friday 21 to Sunday 23 June – a period in which its shows recorded a total of 580,000 visits, according to the company’s, CEO Folkert Koopmans.
From Friday to Sunday, Hurricane (at the Eichenring in Scheeßel, Lower Saxony, north-west Germany) and Southside (at the Gewerbepark in Neuhausen ob Eck, in Baden-Wuerttemberg, south-west Germany) recorded footfall of 380,000 over three festival days. Around 68,000 people per day attended Hurricane, and some 60,000 Southside, the twin festivals whose headliners included Foo Fighters, the Cure, Die Toten Hosen, Mumford & Sons, Macklemore and Tame Impala.
Elsewhere, on Saturday and Sunday ‘Edmania’ came to Germany, with Sheeran playing the first two of four open-air shows to 100,000 people a day at the Hockenheimring. They were the biggest solo shows of his career to date, following last summer’s show in Hamburg, also promoted by FKP, which was attended by 80,000 people.
“We faced this tremendous challenge as a team and mastered it with flying colours”
That monster €50m figure, Koopmans tells IQ, comprises ticketing revenues plus sponsorship and F&B for the festivals, combined with ticket revenues only for for Ed Sheeran.
“Last weekend was unique to all of us in many ways,” comments Koopmans, who spoke to IQ earlier this month about how festivals are facing intense competition for audience share from one-day headline shows.
“The logistical and personnel effort that comes with three parallel events of this size and a total of more than 580,000 guests not only triples – it increases exponentially. In total, more than 10,000 workers from all over Germany were directly or indirectly involved.
“With a total turnover close to 50 million euros, this weekend had undoubtedly the highest turnover in the history of FKP Scorpio. Even more important to me is the fact that we have faced this tremendous challenge as a team and mastered it with flying colours.”
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