Eventim UK signs Atom Promotions

Eventim UK had added independent promoter Atom Promotions to its portfolio of British clients.

The ticketing company a subsidiary of Germany’s CTS Eventim, has become primary ticket agent for Worthing, West Sussex-based Atom, which in the last 12 has promoted shows by the likes of the Charlatans, Half Man Half Biscuit, Grandmaster Flash and comedian Adam Buxton.

Eventim says recent CRM and digital marketing initiatives, such as Artist Intelligence, have boosted customer retention, engagement and conversion, which will help Atom Promotions continue to grow year on year.

“We are delighted to be working with the premier ticket agency in the UK”

Thom Milner-Smith, CEO and founder of Atom, comments: “We are delighted to be working with the premier ticket agency in the UK and believe together we shall be able to offer a great partnership for fans.”

Dale Ballentine, COO of Eventim UK, adds: “Eventim and Atom Promotions share the same core value. We want to work with independent promoters that provide great value to fans and bring content to grassroots venues, which helps to keep the independent scene alive.”

Eventim’s wider UK client list includes VMS Live, 3A, Eventim Olympia, Gig Cartel, Cornbury Music Festival and Eventim Apollo.

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