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Ticketing partners Eventim Norway and Ticketmaster Norway aim to help the Spektrum, which is opening a new 12,000-cap. arena, triple its revenue by 2026
By IQ on 20 Jun 2019
The Norwegian divisions of Eventim and Ticketmaster have agreed a multi-year partnership with Trondheim Spektrum that sees the companies become ticketing partners to the Norwegian entertainment and sports complex.
The venue, one of the most-visited in Scandinavia, is currently under redevelopment, including work to add a new 4,800sqm (51,667sqft) hall with a capacity of up to 12,000. The new venue will host concerts by international artists, in addition to the 2020 European Handball Championships, other sporting and corporate events, trade shows and exhibitions.
Eventim Norway, part of Germany’s CTS Eventim, and Ticketmaster Norway will split the ticketing for shows at Trondheim Spektrum (pictured) between them, offering a range of ticketing features, including CRM and data analytics solutions.
Eva Annie Svendsen, CEO of operator Trondheim Spektrum AS, comments: “Trondheim Spektrum is facing exciting challenges in the years to come. Having expanded our venue, we’re looking to draw more visitors than ever and to triple our revenue by 2026. In order to reach these goals, we want to team up with the best service providers possible.
“Having expanded our venue, we’re looking to draw more visitors than ever”
“With Eventim we’ve found a partner that not only shares our vision, but that also provides us with the most technologically advanced and internationally proven ticketing solutions. We look forward to this partnership.”
“Eventim Norway is very pleased to have the opportunity to support such an outstanding venue as Trondheim Spektrum,” adds Marcia Titley, managing director of Eventim Norway. “Our whole team is looking forward to helping our new customer sell as many tickets as possible.
“As part of an international group, we’re also happy to share our knowledge and experience with the team so that they meet their goals. At the same time, we want to provide every visitor with a smooth, state-of-the-art ticketing experience.”
The partnership comes into effect this autumn, when the new Trondheim Spektrum opens its doors. John Mayer will perform the first show in the new building on 4 October. Tickets for the opening show will be sold by Ticketmaster.
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