Buddy Holly is the latest star to come back to life in hologram form, joining Roy Orbison in a “beyond cool and special” BASE Hologram world tour
Sign up for IQ Index
The latest industry news to your inbox.
BASE says the hologram, who will join Roy Orbison on the Rock’n’Roll Dream tour, looks "exactly how Buddy Holly would have looked if you saw him on tour"
By Jon Chapple on 20 Jun 2019
BASE Hologram has released a first look at its new Buddy Holly hologram, which hits the road alongside the tried-and-tested holographic Roy Orbison this autumn.
The Roy Orbison and Buddy Holly: The Rock’n’Roll Dream tour, announced in March, kicks off in North America in September, with UK and European dates running parallel in October. The joint headlining trek follows a successful solo BASE Orbison show, In Dreams: Roy Orbison in Concert, which played theatres in North America and arenas in Europe throughout 2018.
A statement from the Brian Becker-led company, announcing the Holly-gram, reads: “In 1957, Buddy Holly had just had success with his hit song ‘That’ll Be the Day’, and soon his fans would be treated to his next hit, ‘Peggy Sue’. That’s the version of Buddy Holly that we at BASE Hologram chose to feature on the Rock’n’Roll Dream tour, which fans across the globe can buy tickets to starting this week. This was when Buddy was in his prime, where he was on top of the charts and charming audiences across the country with his catchy tracks and trademark ‘geek chic’ look.
“In fact, one of the things that really makes this particular hologram tour stand out is that a new generation of fans will finally get to see what Buddy Holly really looked like. What people may not have realised is most of the colour shots of him had been retouched over the years and the video is in grainy black and white. What you are going to see here is true Buddy at his finest and exactly how he would have looked if you saw him on tour.
“What you are going to see here is true Buddy at his finest”
“As we’ve always said, our productions are meant to be a tribute to these musical legends and to do that we have to be authentic. The main goal in these types of shows is to preserve the legacy of one-of-a-kind musicians and, using their actual master recordings, give fans the chance to see them perform, many for the first time. That’s the promise we make the families and the estates, as well as the public. We are honoured to have been entrusted us with this privilege and we look forward to sharing this project with you in the fall.
“What we are showing today is just a small sample of the full show, which will also feature a live band, backup singers, dancers and cinematic special effects that is choreographed and fully produced by the best in the industry. […] Our hope is that audiences will feel like they are being drawn into an experience where fantasy becomes reality, the magic of which never fades away.”
Tickets for the UK dates, promoted by Kennedy Street Enterprises, are on sale now, priced starting from £45.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.