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YouTube expands coverage of US ticketing market, integrating AXS listings and purchase experience into videos on its Official Artist Channels
By Anna Grace on 05 Jun 2019
AEG-backed ticketing agency AXS has partnered with YouTube to allow fans to purchase tickets to live events through the streaming platform.
Listings from AXS events across the United States will now appear on YouTube Official Artist Channels, allowing fans to directly purchase tickets to events.
The ticketing company’s FanSight purchase experience, which includes both standard and resale tickets on one platform, will be accessible via a link displayed on artists’ YouTube videos.
“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” says Dean DeWulf, senior vice president of music at AXS.
“This contextual integration enables the more than 1.3 billion YouTube users to be a click away from seeing their favourite bands live at AXS venues and events across the country.”
“This contextual integration enables the more than 1.3 billion YouTube users to be a click away from seeing their favourite bands live at AXS venues and events across the country”
A YouTube blog posts states the AXS partnership “marks a major expansion” for the streaming platform in terms of “artist reach and show availability”.
“One of the many ways YouTube keeps fans connected with their favourite artists is by highlighting upcoming tour dates and ticket links to upcoming shows,” reads the post.
“Today we’re taking it a step further by partnering with ticketing provider, AXS, to allow fans the option of quickly purchasing tickets to upcoming shows across the US directly on YouTube.”
AXS launched its price-capped Official Resale solution at London’s O2 Arena and the SSE Arena, Wembley in April, allowing concertgoers to resell tickets to other fans at a fair price.
Music Ally’s Patrick Ross discussed the potential of streaming for the live music business at the International Live Music Conference this year, referencing the power of advertising tours through YouTube.
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