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The association of EU festivals, Yourope, collaborates with festivals and events including Roskilde, Pinkpop and ILMC to urge voters to participate in upcoming elections
By Anna Grace on 13 May 2019
European music festival association Yourope has launched its We Vote for Europe campaign in collaboration with 100 festivals to engage audiences to vote in the upcoming European elections.
The pro-political participation campaign comes as the public prepares to vote in Europe-wide elections, which will take place from May 23 to 26. The campaign is supported by 100 festivals and organisations from all over Europe.
Initiated by Yourope and realised with the support of Volume and Roskilde Festival, the We Vote for Europe campaign is independent and privately funded, and carried out on a voluntary basis by its supporters. With the initiative, Yourope aims to “encourage everyone to vote in the European Election” and “show solidarity across Europe”.
Yourope also thanks festivalgoers for engaging and “celebrating your freedom at our festivals”.
Campaign tools include the hashtag WeVoteForEurope and a video featuring festival representatives from festivals across 12 European countries including Hungary (Sziget), Roskilde (Denmark), Pinkpop (Holland), Way Out West (Sweden), Pukkelpop (Belgium) and Lollapalooza Berlin (Germany).
“We want to show the solidarity across Europe”
The video is being rolled out by participating festivals and events on their own channels today (May 13). See IQ’s contribution here.
“We are the European music family. Together festivals, artists and visitors create spaces in which millions of people experience culture, music and arts every year,” states Yourope.
“We are a great example of international togetherness, solidarity, acceptance, open-mindedness and cultural diversity. Each and every one of us actively contributes to the magical moments of a festival or a concert – before, on and behind the stage.
“We also actively contribute to strengthening our society by making use of our voting rights. Because that is the basic idea of democracy: all of us decide together in what kind of society we want to live.
“That’s why we go to vote. For the future of Europe. For the future generations. For peace and a strong community – not only in the festival sector, but throughout Europe.”
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