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Facial recognition tech keeps concerts safe

Event security platform Vertus Fusion prevents dangerous individuals attending events using facial recognition tech and social media monitoring algorithms

By Anna Grace on 24 May 2019

Vertus Fusion: facial recognition tech keeps concerts safe

Vertus Fusion, a new events security platform, is using biometric identification and social media monitoring to enable event organisers to detect and ban concertgoers who post offensive internet content.

The platform, “created with the intention of bringing multiple technical security disciplines under one banner”, is available for use by venues, artists and ticketing providers.

Buyers must upload a photo of themselves upon purchase of event tickets. Facial recognition is then paired with social media monitoring algorithms to determine whether fans have committed hate crimes online or engaged in any other offensive behaviour.

Event organisers can instantly withdraw tickets from the recipient through the Vertus Fusion platform, which allows all digital content to be securely disseminated, viewed and tracked.

The platform also alerts organisers to buying behaviours synonymous with touting, such as the bulk buying of tickets.

“We have developed a secure ticket platform which can work with ticket providers and venues,” says Richard Ryan, co-founder of Vertus Fusion.

“Details are sent from the ticket provider, we can verify their [the buyer’s] identity and we can remove that ticket if they have given another identity or if they have posted hate material or inciteful things.”

“We can verify their [the buyer’s] identity and we can remove that ticket if they have given another identity or if they have posted hate material or inciteful things

Ryan, the director of security technology firm SentiGPR and a former barrister, believes Vertus Fusion could be integral in preventing terror attacks such as the Manchester Arena bombing in 2017.

“Terrorists want to put this information out there to say what they are going to do. We can put a geo-fence around any arena in the world, in any language, and monitor it,” says Ryan.

A geo-fence uses GPS or radio-frequency identification (RFID) technology to place a virtual boundary around a real-life geographic area – such as a concert venue – allowing monitoring of those within the “fence” and alerting the user when a subject enters or leaves the designated area.

“If someone comes up as a threat, we analyse that person’s profile by going to different places on the web where we can make a decision on risk,” explains Ryan.

The use of biometric identification is growing in the concert business, for both security and ticketing purposes. A hidden facial recognition camera was used at a run of Taylor Swift shows in 2018 to detect known stalkers.

Blink Identity, the biometric identification start-up backed by Live Nation/ Ticketmaster, debuted its facial recognition technology at international identity tech conference KNOW earlier this year.


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