Tinder for festivals goes down under

Location-based mobile Tinder is bringing its “Festival Mode” feature to Australia, announcing a partnership with Live Nation-promoted Splendour in the Grass festival

Festival Mode, a collaboration between Tinder and live music giants Live Nation and AEG, allows users to match with fellow festivalgoers before setting foot on the festival site.

Festival Mode debuted at UK festival All Points East and Hangout in the United States earlier this month.

“Splendour is a rite of passage for young Australians, making it the perfect playground to launch Festival Mode,” says Tinder Australia country manager Kristen Hardeman.

“With this feature, we are redefining the festival experience by enabling our users to make new connections before even stepping through the turnstiles and pitching their tents.

“Splendour is a rite of passage for young Australians, making it the perfect playground to launch Festival Mode

“We’re pumped to be partnering with Splendour in the Grass and are excited to see how Tinder’s new feature helps people find their crowd this winter,” adds Hardeman.

Attendees of Splendour in the Grass, which this year sold out a record 42,500 tickets, will be able to add the official festival badge to their profile, allowing them to view and match with other Tinder users who are attending. The function can be switched on and off as the user pleases.

The feature will begin rolling out in Australia on 21 June.

Other participating festivals include British Summer Time Hyde Park, Love Box and Parklife in the UK, and Bonnaroo, Governors’ Ball and Electric Daisy Carnival in the United States.

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