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Tinder for festivals: a modern-day summer of love

Tinder launches Festival Mode, allowing attendees of BST Hyde Park, Bonnaroo, Parklife and more to match with fellow festivalgoers before entering the festival site

By Anna Grace on 03 May 2019

Tinder festival mode

image © Tinder

Location-based mobile dating app Tinder has partnered with live music giants AEG and Live Nation to create “Festival Mode”, allowing users to match with fellow festivalgoers at events across the United States and UK.

Attendees of festivals including All Points East, British Summer Time (BST) Hyde Park and Bonnaroo can add the official festival badge to their profile, allowing them to view and match with other Tinder users who are attending.

“Claim your badge to let others know which festival you’re attending and find someone who wont mind that you haven’t showered in a few days,” the Match Group-owned dating app posted on Twitter.

Thye company explains that the app consistently records a surge in activity over festival weekends, as “music festivals unite people around a common passion – music.”

“We wanted to create a new experience that makes it easier to connect with other concertgoers before even setting foot on festival grounds”

“We wanted to create a new experience that makes it easier to connect with other concertgoers before even setting foot on festival grounds,” says Tinder chief marketing officer Jenny Campbell.

“We’ve partnered with some of the biggest names in the entertainment and events industry to make that happen, and we couldn’t be more excited to help Tinder users find their crowd during these events for the rest of 2019.”

Other events available in the festival mode include UK-based Parklife and Lovebox, as well as US festivals Hangout, the Governors’ Ball, Firefly, Faster Horses, Hard Summer and of Electric Daisy Carnival Las Vegas and Orlando.

The feature can be toggled on and off, giving users the freedom to view and match with those not attending the festival as well.

Festival Mode began rolling out on Wednesday 1 May. Event-specific badges will be available for users approximately three weeks prior to each festival.

 


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