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Superstruct partners with Down the Drain

James Barton-led Superstruct makes further moves in the festival arena, investing in Danish festival and concert promoter Down the Drain Group

By Anna Grace on 03 May 2019

Superstruct Down the Drain partnership

North Side


Providence Equity-backed Superstruct Entertainment has invested in Down the Drain Group, forming a partnership with the largest independent concert and festival promoter in Denmark.

Down the Drain Group is behind a number of Danish festivals including North Side and Tinderbox, and is the parent company of concert organiser Down the Drain Concerts, formerly Beatbox Entertainment.

The news marks a busy few weeks for James Barton’s Superstruct. The company took control of Global’s festival arm at the end of April, acquiring festivals including South West Four, Truck, Tramlines and Boardmasters.

Superstruct split the festival portfolio with former Global partner Broadwick Live.

“Our ambition is to be part of the world elite when it comes to music experiences, and with Superstruct as part of the team, we can match the global competition for the greatest artists,” says Brian Nielsen, Down the Drain Group chief executive.

“Our ambition is to be part of the world elite when it comes to music experiences, and with Superstruct as part of the team, we can match the global competition for the greatest artists”

“Superstruct represents the strengths and values ​​that we value as a company, and what we create our festivals from. We can, in other words, not imagine a better match, ” adds Nielsen, who will continue to run the daily management of Down the Drain along with Flemming Myllerup and Mads Sørensen.

“The Down the Drain team has built an impressive platform and series of events over the past nine years, and we look forward to combining our expertise with the strong brands and take the company to an even higher level,” says Superstruct chief executive and Creamfields founder Barton.

With the partnership, Superstruct gains a further foothold in the Nordic region, following the acquisition of Finland’s Flow Festival in November and August’s investment in Øya Festival in Norway.

Other festivals under Superstruct’s control include Sónar in Barcelona and Hungary’s Sziget festival. The company has also invested in Spanish promoter Elrow.

 


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