The Dutch stadium is to be renamed after former Ajax player Johan Cruyff as of the start of the 2018–19 football season
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Wearable tech and live music platform Peex partners with Amsterdam’s the Ziggo Dome, allowing more fans to customise live concert sounds in real time
By Anna Grace on 28 May 2019
Music tech startup tech Peex has announced a new partnership with the 17,000-capacity Ziggo Dome in Amsterdam, making Peex tech available for all artists performing at the venue.
The first Peex-powered concerts at the Ziggo Dome will take place on Saturday 8 June and Monday 17 June, two of the dates for Elton John’s Farewell Yellow Brick Road tour.
Peex Live enables concertgoers to create their own five-channel mix of the live concert sound, using Peex’s wearable tech, the rX, together with a mobile app. Fans at the Ziggo Dome will be able to rent the rX device for €10 per show, booking either at the venue or in advance via the Peex website.
A 20% preorder discount for fans booking online in advance with the preorder code ‘ELTON’.
“The ultimate goal is for our attendees to have the best possible experience they possibly can, and we see Peex as the perfect technology to help achieve this”
“Partnering with a globally recognised venue that can accommodate up to 17,000 people will allow more fans to experience the Peex technology,” says Peex chief executive officer, Pieter Hamelink.
“We are thrilled to announce this and it is a testament to the progress we’ve been making, but also reflects the positive engagement we have received from the industry and beyond.”
Ziggo Dome’s Ronald Fiolet comments: “We support new and innovative technology that enhances the experience for fans. The live music experience is becoming richer, with deeper immersion and interactivity fuelled by exciting technology trends.
“The ultimate goal is for our attendees to have the best possible experience they possibly can, and we see Peex as the perfect technology to help achieve this. We are sure this will be hugely popular.”
Peex will also power Elton John concerts in Italy, Germany, Norway, Denmark, Ireland, Wales, France and Austria.
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