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Macron dedicates €225m to French cultural sector

French president Macron urges European creative industries to present a united front against leading US and Chinese companies operating within the cultural sector

By Anna Grace on 20 May 2019

French biz pushes for full capacity shows by Sept

Emmanuel Macron

image © Remi Jouan

French president Emmanuel Macron has pledged to create a €225 million public fund to benefit creative companies in the country, as he warns against growing US and Chinese dominance in the sector.

Macron announced the fund to a crowd of 130 cultural industry executives at the Elysée Palace. The funding was one of the recommendations made in a report concerning the private financing of film and audiovisual production in France by film producer Dominique Boutonnat.

The fund will be operated by the Public Investment Bank (banque publique d’investissement).

The French president also warned the executives against the dominance of US companies such as Netflix, Disney and Apple, as well as emerging Chinese competitors.

“I truly believe that if we do not organise ourselves, the battle is lost,” stated Macron at the Elysée Palace meeting, highlighting the need for collective action to combat US and Chinese tech giants.

“I truly believe that if we do not organise ourselves, the battle is lost”

A collective action plan will be outlined by the French Ministry of Culture in cooperation with the cultural industry sector by the end of the year.

This is the second time this month that the French president has called upon the EU to pool resources in the name of culture. In the aftermath of the devastating fire at Notre Dame cathedral on 15 April, Macron called for collective action to safeguard historical sites and protect “European heritage”.

US cultural sector dominance has been criticised by French politicians in the past. In 2017, former French culture minister Jack Lang denounced Live Nation’s inaugural Lollapalooza Paris festival as an “invasion of the musical life of France by American multinationals”.

The Paris edition of Lollapalooza returns for its third year in July, featuring headline performances from Twenty One Pilots and the Strokes.


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