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LiveXLive acquires rights to SGE festivals

Live music video company LiveXLive signs a multi-platform livestreaming deal with Synergy Global Entertainment, gaining access to all SGE events

By Anna Grace on 03 May 2019

LiveXLive SGE

SGE's John Reese

image © SGE

Festival streaming platform LiveXLive Media has announced a global livestreaming and multi-platform distribution agreement with Synergy Global Entertainment (SGE), the producer of festivals including Back to the Beach and Demon Dayz.

Under the agreement, LiveXLive will livestream select performance and original content from upcoming SGE festivals and events.

Founded in 2009, SGE has created and produced over 50 music festivals, often in collaboration with artists. This year, the company will put on Back to the Beach, with Travis Barker and John Feldmann, Diplo Presents the Super Mega Ultra Giant Mad Decent Block Party festival, Real Street Festival curated with iHeartMedia and the Rockstar Energy Disrupt Festival, among others.

Artist interviews, behind-the-scenes exclusives, and start-to-finish commentary will air on LiveZone, LiveXLive’s on-site studio activation, in addition to live performances.

“Our partnership with SGE is perfect for LiveXLive because we both share the same core belief that artists are the driving force of both companies,” says Rob Ellin, chairman and chief executive of LiveXLive.

“SGE builds festivals around artists, and in many ways, partnering with SGE is partnering with artists themselves,” adds Ellin.

“Our partnership with SGE is perfect for LiveXLive because we both share the same core belief that artists are the driving force of both companies”

“LiveXLive envisions the future of visual and audio experiences in sync with our future as a live event/digital media enterprise,” says John Reese, founder and chief executive of SGE.

“We’re excited about our partnership and our mutual goal of expanding the beautiful experience of live music through organic, immersive discovery augmented by artist engagement.”

Last year, LiveXLive live streamed eight major music festivals including Sziget, Paléo, Montreux Jazz Festival and Rock in Rio.

The live entertainment company acquired Wantickets in 2016 and created its own management division, LXL Influencers, in 2017.

The Nasdaq Capital Market-listed company now produces much of its own, original music-related content, partnering with Nas and music company Mass Appeal in February.

LiveXLive and SGE will kick off the new partnership on 31 May with Ohio-based punk rock festival Camp Anarchy. The festival expects to attract 35,000 fans over three days.

The content will be available across all LiveXLive platforms.


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