The leading UK promoter, already a partner with LN in V Festival and Academy Music Group, will merge its "promotions expertise with Live Nation's established frameworks"
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Live Nation continues to strengthen its foothold in the far north of Europe, acquiring Danish booking agency and artist management company PDH Music
By Anna Grace on 14 May 2019
Live Nation Denmark has announced today that it has acquired Danish booking agency and artist management company, PDH Music.
Through the acquisition, Live Nation aims to “continue to meet the demand for Danish artists.” According to IQ’s Danish market report, the live industry in Denmark is “one of Europe’s most compelling”.
“This deal extends the already successful relationship PDH Music has had with Live Nation over the past several years,” says Henrik Seifert, director of PDH Music.
“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in”
“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in and developing. It is a match made in heaven and we are excited about our future together.”
Live Nation Denmark managing director Jesper Christensen comments: “I have known PDH Music’s founders Micky Pramming and Henrik Seifert for many years. They are great people who share a profound love of live music and I’m excited about the energy they will bring to Live Nation Denmark”.
Over the next year PDH Music will leave their current premises in Østerbro, Copenhagen and join Live Nation in the district of Frederiksberg.
Seifert, Pramming and the rest of the PDH Music team will continue to work under the PDH Music brand as part of Live Nation Denmark.
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