fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Live Nation acquires Danish agency PDH Music

Live Nation continues to strengthen its foothold in the far north of Europe, acquiring Danish booking agency and artist management company PDH Music

By Anna Grace on 14 May 2019

Live Nation Denmark acquires PDH Music

Paul McCartney at Live Nation-operated Royal Arena in Copenhagen


image © Live Nation

Live Nation Denmark has announced today that it has acquired Danish booking agency and artist management company, PDH Music.

Through the acquisition, Live Nation aims to “continue to meet the demand for Danish artists.” According to IQ’s Danish market report, the live industry in Denmark is “one of Europe’s most compelling”.

The deal follows a string recent moves by the live music behemoth in Nordic countries, with the acquisition of Norwegian metal festival Tons of rock and Finnish urban festival Blockfest.

“This deal extends the already successful relationship PDH Music has had with Live Nation over the past several years,” says Henrik Seifert, director of PDH Music.

“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in”

“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in and developing. It is a match made in heaven and we are excited about our future together.”

Live Nation Denmark managing director Jesper Christensen comments: “I have known PDH Music’s founders Micky Pramming and Henrik Seifert for many years. They are great people who share a profound love of live music and I’m excited about the energy they will bring to Live Nation Denmark”.

Over the next year PDH Music will leave their current premises in Østerbro, Copenhagen and join Live Nation in the district of Frederiksberg.

Seifert, Pramming and the rest of the PDH Music team will continue to work under the PDH Music brand as part of Live Nation Denmark.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.