Kelly Clarkson, Jamiroquai added to virtual reality platform

MelodyVR, the only licensed music virtual reality (VR) company, has partnered with four new artists, bringing shows from Kelly Clarkson, Jamiroquai, Bullet For My Valentine and Plan B to its platform.

MelodyVR captured Clarkson’s recent hometown show in Dallas, allowing viewers to watch the show from nine different perspectives, including from on stage, through the MelodyVR app on participating VR headsets.

Clarkson, who describes the the experience of watching the VR shows as “weird, but awesome”, says the VR platform is a good way for fans who are unable to attend her concerts to see the show.

“I’m pleased to be able to share this show in an exciting and immersive way, thanks to the team at MelodyVR”

The music VR company teamed up with Jamiroquai at London’s O2 Arena (20,000-cap.). Lead singer Jay Kay comments: “The O2 has always been a special gig for me, and the last two were no exception. I’m pleased to be able to share this show with you in an exciting and immersive way, thanks to the team at MelodyVR.”

Bullet For My Valentine’s Alexandra Palace (10,400-cap.) concert and Plan B’s O2 Brixton Academy (4,920-cap.) show also appear on the VR platform.

MelodyVR has broadcast multiple performances since its first ‘Live in VR’ event in December 2018. The company has partnered with a range of international artists to build a library of virtual reality music experiences. Shows by the Streets, Thomas Rhett, Rudimental, Calum Scott and the Horrors appeared on the platform earlier this year.

The MelodyVR app is available on Oculus Go and GearVR devices.

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