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BST Hyde Park receives AIE gold status

AEG Presents’ BST Hyde Park has received gold status from Attitude is Everything, recognising the event’s work improving access for deaf and disabled fans

By Anna Grace on 01 May 2019

BST Hyde Park, gold status Attitude is Everything

BSL interpreter

image © Tom Hancock

AEG Presents’ British Summer Time (BST) Hyde Park has been awarded gold status for Attitude is Everything’s charter of best practice, recognising the event’s commitment to inclusivity for deaf and disabled people.

Since 2013, AEG Presents has partnered with Attitude is Everything, a charity working to improve access to live music for deaf and disabled people. The charter of best practice exceeds the legal obligations set out in the equality act, presenting measures to achieve a truly equal service for disabled customers.

In 2017, the UK Live Music Group officially recognised the charter as an industry standard.

“We’ve been working with AEG and BST Hyde Park for over five years and have been impressed by how the festival have developed their access over this time,” says Paul Hawkins, Attitude is Everything’s festivals and volunteering manager.

“Accessibility works best when it something that all staff members engage in, from a senior level to frontline staff, and this is certainly the case with Barclaycard presents British Summer Time Hyde Park.

“AEG have been a fantastic company to work with and we are confident that, even with the gold award, they will continue to raise the bar for access to ensure all customers have the best experience possible at the shows,” adds Hawkins.

“Accessibility works best when it something that all staff members engage in, from a senior level to frontline staff, and this is certainly the case with BST Hyde Park”

The news comes following the event’s double win at the charity’s Outstanding Attitude Awards in March, picking up awards in the ‘customer service’ and ‘ticketing without barriers – venue/event’ categories. The event also received commendation for updates to its disabled-access provision.

Initiatives at BST Hyde Park include three accessible viewing areas over two stages and roaming drinks vendors at the Great Oak stage and Barclaycard stage. A friend or family member can gain access to the areas with an interchangeable, free personal assistant pass.

British sign language (BSL) interpreters cover every act on the Great Oak stage and accessible toilets are present at every toilet block. All pre-event information is available in audio and easy read versions and there is a dedicated access customer service team available all year via email and phone.

The introduction of guided tours will help those requiring additional assistance for navigating the site.

“Making sure our events are open to all is a top priority of ours, and we believe it truly sets us apart from our competitors,” comments AEG Presents’ senior event manager, Jenny Hamada. “Recognition from Attitude is Everything, who we’ve worked with for many years, is a heartening sign that these efforts are making a real difference.”

Headliners for this year’s BST Hyde Park include Celine Dion (5 July), Stevie Wonder (6 July), Barbra Streisand (7 July) and Florence and the Machine (13 July).


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