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AudienceView acquires Vendini

The North American events technology companies have joined forces, with Canada's AudienceView acquiring SF-based Vendini for an undisclosed sum

By IQ on 23 May 2019

Vendini founder and CEO Mark Tacchi

Vendini founder and CEO Mark Tacchi

image © Vendini

Ecommerce company AudienceView, which provides event management and marketing tools to more than 2,000 venues, sports teams and other organisations globally, has acquired ticketing platform Vendini for an undisclosed sum.

Together, Toronto-based AudienceView and San Francisco’s Vendini, an all-in-one ticketing and box-office management platform, currently process US$3 billion worth of ticketing and fundraising transactions globally, and sell more than 100m tickets on behalf of some 8,000 venues. Combining the two enables AudienceView “to expand offerings in key markets through a powerful range of software, services and audience-development solutions”, according to a AudienceView statement.

“With AudienceView, OvationTix, TheaterMania and WhatsOnStage, we have been able to help live events organisations successfully achieve their individual missions and business goals by increasing revenue, enabling efficiencies, engaging audiences and attracting new attendees for our customers,” says Mark Fowlie, CEO of AudienceView. “Vendini has successfully built a similarly unique value proposition.

“Our ability to bring these innovative solutions together will provide a significant boost in value through incremental offerings for providers of all types of live entertainment.”

“I’m thrilled this combination will allow us to continue to grow in our key markets, provide additional strategic support to existing clients and ensure their success over the long term,” adds Mark Tacchi, founder and CEO of Vendini. “The opportunity was too unique and powerful to pass up.”


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