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ADE announces France as focus nation

The 24th edition of the Amsterdam Dance Event selects France as a focus nation, highlighting emerging stars in the French electronic scene

By Anna Grace on 24 May 2019

ADE selects France focus nation

image © Oscar Mulero

The Amsterdam Dance Event (ADE), the world’s leading festival and business conference for electronic music, has appointed France as its main focus country for 2019.

“France has been one of the most important and influential music territories for decades, and in more recent years a really innovative market when it comes to electronic music and its sub-genres, in both the popular genres and more underground sounds such as electro and hip-hop,” states ADE director Mariana Sanchotene.

“On top of that the French technological scene has been a successful breeding ground for music and culture related start-ups. During ADE we aim to showcase the best of the new players as well as pay homage to the rich culture that France has to offer.”

In addition to conference and festival events, the French Electronic Lab will take place at the ADE Guesthouse, De Balie, on 17 October. Major figures of the French electronic scene will meet to celebrate the rebirth of a European house and techno powerhous through a day of workshops, panels, keynotes and presentations.

“During ADE we aim to showcase the best of the new players as well as pay homage to the rich culture that France has to offer”

“It’s now 20 years since the French Touch, so we’ll be presenting the new generation of producers and DJs; the emerging stars, and examine what has changed in the clubs and in the festival and live event scene. We will also outline key contacts for all of those sectors,” says Technopol’s Tommy Vaudecrane, co-organiser of the French Electronic Lab.

“Our aim is to guide visitors towards optimising their business exchanges both in France, and with French companies abroad. Ultimately we hope to provide people with the tools to maximise their import and export activities and to facilitate networking and engagement with new talent.”

ADE will run from 16 to 20 October in Amsterdam. Last year’s event attracted over 2,500 artists and 550 speakers across 200 venues.

More information can be found here.

 


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