Hannah Morris joins as commercial director amid "unprecedented interest in Vibe’s overall vision", according to company founder Luke Massie
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Resale ticket marketplace Vibe Tickets has launched Vibe Verified, allowing trusted sellers to supply tickets through the platform alongside fans
By Anna Grace on 09 Apr 2019
UK-based transparent resale platform Vibe Tickets has launched Vibe Verified, giving buyers the opportunity to distinguish between trusted, verified Vibe sellers and ordinary fan sellers.
Trusted sellers can now sign up to Vibe Verified and list their inventory on Vibe Tickets, using a transparent user profile and adhering to Vibe’s code of conduct. Such sellers will display a ‘Vibe Verified’ badge on their profile, so buyers are aware if they are buying from a fellow fan or a vetted, verified seller.
The company hopes the addition of Vibe Verified and the introduction of vetted sellers to the platform will ensure that supply for tickets always matches demand. The ticketing platform also aims to bring supply to one place, allowing customers to determine the true market value of tickets.
“What’s important to us is to increase supply whilst staying true to our Vibe promise,” says Luke Massie, chief executive and founder of Vibe Tickets. “By bringing ticket supply to one place in an open and transparent way, we’re giving consumers a choice.
“What’s important to us is to increase supply whilst staying true to our Vibe promise”
“We’ve created a dynamic marketplace, a true race to the bottom,” adds Massie. “If someone – fan-seller or Vibe Verified seller – wants to list their tickets for more than face value, they can. It doesn’t mean they will sell them and there will probably be another listing which naturally brings the average price down.”
The Vibe chief executive also refers to the improvement in regulation of ticket resale over the past few years, with the shuttering of Ticketmaster’s secondary ticketing sites Get Me In! and Seat Wave in August and the launching of price-capped ticket resale platforms by Ticketmaster, See Tickets, Eventim UK and AXS last year.
“Vibe Tickets is proud to support these changes and is looking forward to becoming more actively involved in discussions going forward – we believe we have a lot of real insight to offer,” says Massie.
In order for the service to remain absolutely free for fans, all Vibe Verified sellers will be charged a percentage of the cost of all sales they make on the site.