LN acquires interest in New England music festival

Live Nation has announced the acquisition of an interest in Levitate Music and Arts festival, a homegrown event located in Marshfield on the coast of Massachusetts, adding to its growing portfolio in the region.

The move follows multiple festival acquisitions for Live Nation so far this year including Tons of Rock in Norway and Finnish urban festival Blockfest.

Co-founded in 2013 by Levitate Surf Shop owners Daniel and Jessica Hassett, in partnership with Ineffable Music’s Thomas Cussins, Levitate has grown from a small celebration of local artists into a multi-day, 30,000-capacity event.

The community-centric festival features roots, reggae, folk rock and funk music.

“Dan, Jess and their community have poured their hearts and souls into creating Levitate music festival and we look forward to working with them to build this truly unique experience,” says Don Law, president of Live Nation New England.

“We look forward to connecting even more fans and artists through this boutique festival experience”

“They have exceptional instincts in crafting a remarkable event for their audience and we look forward to connecting even more fans and artists through this boutique festival experience,” adds Law.

“From the start we’ve strived not only to bring our community together, but also to share music and art with the world here in our own backyard,” comment the festival co-founders.

“We’ve admired and been friendly with Don and his staff at the New England Live Nation office for years. We’re honoured to now have the opportunity to work alongside them officially as we work together to make Levitate the most unique experiential music and arts event on the East Coast,” say the Hassetts.

Levitate invites a number of nonprofit partners to attend each year and spread awareness for their cause. The festival donates US$1 from each ticket to youth development organisation the Boys and Girls Club of Marshfield, Massachusetts.

The seventh edition of Levitate festival takes place this year from 12 to 14 July.

Live Nation’s global portfolio of more than 100 festivals includes Bottle Rock Napa Valley, Austin City Limits, Bonnaroo, Lollapalooza, Reading, Leeds and Electric Daisy Carnival.

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