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Danish festivals go single-use plastic free with Tuborg

Danish brewery Tuborg is launching recyclable glasses for use at festivals including Northside and Roskilde in a bid to cut down on plastic waste

By Anna Grace on 12 Apr 2019

Tuborg, recyclable plastic cups

The reusable glasses that will appear at Down the Drain's summer festivals

Northside, Tinderbox, Roskilde and Green festivals are tackling plastic waste in collaboration with Danish brewery Tuborg, introducing new, reusable plastic glasses to the events.

Each year, the four festivals dispose of over two million plastic bar cups. This year Northside (33,000-cap.), Tinderbox (55,000-cap.), Roskilde (85,000-cap.) and touring concert Green (20,000-cap.) will only provide sustainable, reusable plastic cups, developed in cooperation with Tuborg.

The new glasses are made from polypropylene and can be washed onsite in Tuborg’s mobile dishwasher until worn down. It is expected that the glasses will endure 25 uses before sending the material back to the supplier for recycling.

At Roskilde, festivalgoers will pay a one-off charge of 5 DKK (US$0.8) for a cup, receiving 1 DKK ($0.2) back upon return. The rest of the cost goes towards paying for the washable recycling system.

The initiative was developed in conjunction with Danish environmental organisation Plastic Change, which has acted as an advisor to Tuborg throughout the project.

“This year, Tuborg is literally making life a little greener at festivals”

“This year, Tuborg is literally making life a little greener at festivals,” says Christian Sveigaard, marketing and sponsorship manager for Tuborg. “It’s a great day for Tuborg and a giant step towards reducing unnecessary plastic waste through a more circular business model.”

“The project is an important victory in the fight against unnecessary disposable plastic,” comments Henrik Beha, founder of Plastic Change. “It will also change the use-and-throw-away culture, which is one of the core challenges of the growing plastic waste. We see it as a big step forward that will undoubtedly inspire others to go in the same direction.”

Peter Woods of Down the Drain Group, the promoter for Northside and Tinderbox, says the festivals are expected to lead the way with environmentally friendly initiatives, given the audience they attract.

“I am particularly proud that we as an industry can stand together and take shared responsibility, when it really counts,” says Woods.

The introduction of recyclable plastic cups follows a string of eco-friendly festival initiatives around the world this year, including the single-use plastics ban at Glastonbury and ID&C’s new green wristbands, made from recycled plastic and bamboo.


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