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Cardi B, Jorja Smith and Jill Smith are among those performing as part of Femme It Forward, a new Live Nation Urban all-female curated events series
By Anna Grace on 17 Apr 2019
Live Nation Urban has announced the launch of Femme It Forward, a multi-format series of all-female curated line-ups, spotlighting the women of the entertainment industry, both on stage and behind the scenes.
The events series will see a host of live shows by legacy artists and emerging acts including Cardi B, City Girls, Jorja Smith, Ari Lennox, Jill Smith, Teyana Taylor and Mahalia, with more to be announced.
The multi-market initiative will also include immersive activations, panel discussions and comedy shows.
“Since our inception in 2017, Live Nation Urban continues to create opportunities for emerging and established urban artists – both on the stage and behind the scenes,” says Heather Lowery, Live Nation Urban vice president of talent and touring.
“It is fitting that we honour the future of music and its continued steps on the path to inclusion”
“This past year has been an exceptional one for women in music and entertainment, and with the incredible contributions of women, it is fitting that we honour the future of music and its continued steps on the path to inclusion,” adds Lowery, who will chair the Black Women in the C-Suite panel, held at the Broccoli City festival on April 26.
Live Nation Urban focuses specifically on hip-hop, R&B and gospel, putting on events including Broccoli City festival in Washington and Philadelphia’s Roots Picnic festival. The company is headed by Shawn Gee, a founding member of management consortium Maverick and manager of hip-hop group the Roots.
Tickets go on sale for the inaugural event series on Friday 19 April at 10 a.m. EST, exclusively on the Live Nation website.
All Femme It Forward shows will donate a portion of proceeds from ticket sales to charitable organisations that support the advancement of women.