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Endeavor prepares for late-2019 flotation

The company formerly known as WME-IMG will reportedly be the first of the major agencies to go public, with a initial public offering planned for late 2019

By IQ on 01 Apr 2019

Endeavor artist Solange

image © Tore Sætre (

Endeavor, the parent company of powerhouse booking agency WME Entertainment, is going public.

According to a report in the WSJ, which cites people familiar with the matter, Endeavor – rebranded in late 2017 from WME-IMG, the company formed in 2013 by the merger of William Morris Endeavor and sports agency IMG – is planning an initial public offering (IPO) for late 2019, joining the likes of Live Nation, CTS Eventim, the Madison Square Garden Company, Spotify and, most recently, Eventbrite in floating on the stock market.

If Endeavor goes public it will become the first of the ‘big four’ Hollywood agencies to do so, with Creative Artists Agency (CAA), United Talent Agency (UTA), International Creative Management (ICM Partners) and Paradigm all trading as private businesses.

Endeavor declined to comment.

In addition to WME, whose music roster includes Red Hot Chili Peppers, Foo Fighters, Bruno Mars, Solange (pictured), Vince Staples and Macklemore, and IMG, Endeavor’s business comprises Ultimate Fighting Championship (UFC), the Miss Universe pageant, comedy management company Dixon Talent and ad agency Droga5, among others.

According to Bloomberg, as of August 2017 Endeavor was valued at US$6.3 billion, including debt.


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