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Drumsheds, Exhibition London for hire with Venue Lab
Printworks venue hire manager Venue Lab is announced for new Broadwick venues the Drumsheds and Exhibition London
By Anna Grace on 26 Apr 2019
The Drumsheds
image © Broadwick
Broadwick Venues, the venue arm of festival promoter Broadwick Live, has appointed Venue Lab to manage all venue hire for new event spaces the Drumsheds and Exhibition London.
The venue operator has announced the partnership on the back of a successful collaboration with Venue Lab at popular London venue Printworks. The company will manage corporate, brand and filming bookings and will be solely responsible for all venue hire management for the new event spaces.
Venue Lab is a Vibration Group company and the creator of event spaces including Printworks London (6,000-cap.), Landing Forty Two and The Pumping House, Dock X London, Thirty Eight Grosvenor Square and the recently launched Magazine London (3,000-cap.).
“Following our very successful partnership at Printworks London, Venue Lab is the natural choice to help us develop the Drumsheds and Exhibition London as new cultural spaces for the city,” comments Broadwick Venues managing director Bradley Thompson.
Announced earlier this month, the Drumsheds is a ten-acre outdoor events space with four giant interlinking warehouses, offering a total indoor capacity of 10,000. The venue hosts its inaugural event on 7 June, with the first of Broadwick Live’s weekend-long Field Day festival.
“Venue Lab is the natural choice to help us develop the Drumsheds and Exhibition London as new cultural spaces for the city”
Field Day is one of several festivals suspected to remain under Broadwick Live’s control, following the takeover of the festival arm of its former owner, Global, by Providence-Equity backed Superstruct Entertainment. Broadwick is believed to be undertaking a management buyback of its shares from Global.
Scheduled to open at the end of 2019, Exhibition London will transform a Victorian Grade II Dimco East building in Shepherd’s Bush – originally used as an electricity generating station for the London Underground – into a multi-purpose music and events venues with a standing capacity of 1,400.
Spanning two floors, the 34,000sqft venue is currently taking bookings for events taking place from January 2020.
“We are very excited to be partnering with Broadwick Venues and further expanding our portfolio,” says Venue Lab’s director of venues, Claire Pastore.
“Venue Lab has a proven track record of finding, activating and delivering thought-provoking spaces both commercially and to create destinations,” adds Pastore.
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