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AMF appoints new director of business development

Electronic music events conglomerate LiveStyle – formerly SFX Entertainment – has appointed Taylor Stevens as director of business development at LA-based promoter AMF

By Anna Grace on 02 Apr 2019

Taylor Stevens: AMF, LiveStyle

Taylor Stevens

LiveStyle president Gary Richards has announced the appointment of Taylor Stevens as West Coast director of business development to the company’s LA-based concert and festival promoter All My Friends (AMF).

Stevens joins with experience in the electronic music space, running his own concert promotion and production company, the CLCTV (formerly Collective Efforts Events).

Founded in 2017, the CLCTV has put on multiple events on the West Coast and Hawaii. Past events include the Feels Music and Art Festival in San Luis Obispo, California, Electric Palms Music Festival, in Honolulu, Hawaii and Avila Beach Party, also in San Luis Obispo.

In his new position, Stevens will manage and expand the AMF and LiveStyle brands, as well as rolling several CLCTV events into the LiveStyle portfolio of properties. He will be based in the company’s Beverly Hills office and report to LiveStyle president Richards.

“Taylor has an undeniable passion for the scene and creating exciting events”

“Taylor has an undeniable passion for the scene and creating exciting events. We look forward to him working on behalf of our brands and events, and for us to expand upon the events he is bringing to the LiveStyle family,” says Richards.

“LiveStyle has become a force in the industry and I am happy to be a part of the team. I am very excited to work with and learn from Gary, Chuck (Ciongoli, executive vice president) and Randy (Phillips, chief executive) as we explore new and exciting projects from small to big in the west,” comments Stevens.

“Gary has built a number of successful brands over the course of his career and I look forward to having a hand in the growth of AMF and the other LiveStyle properties,” adds Stevens.

LiveStyle formed in September 2016 from the remains of dance music behemoth SFX Entertainment and is the world’s largest promoter of electronic music festivals. LiveStyle produces and promotes a number of festivals including Electric Zoo (US), Spring Awakening (US), Mysteryland (the Netherlands), Awakenings (the Netherlands) and Tomorrowland Brazil.

The company also owns key operating entities across the United States and Europe such as b2s, Disco Donnie Presents, I-Motion and Made Event, as well as DJ e-commerce platform, Beatport.


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