AEG will manage the snappily named Buenos Aires Arena (BAA), its second new venue in South America, for Argentine media giant La Nación
Sign up for IQ Index
The latest industry news to your inbox.
Stockholm Live’s Pär Bergman joins the team at AEG Facilities’ newest venue, the Vaudoise Arena in the Swiss city of Lausanne
By Anna Grace on 09 Apr 2019
AEG has announced the appointment of Pär Bergman as general manager of the Vaudoise Arena (10,000-cap.) in Lausanne, Switzerland, the newest arena in AEG’s portfolio of entertainment, sport and leisure venues.
AEG Facilities will provide management and pre-opening services for the multi-use sports complex located in Lausanne, which includes a 10,000-seat sports arena, and is due to open in August 2019. The arena will be home to the Swiss National League hockey team, the Lausanne Lions. The arena is AEG’s first in Switzerland.
Bergman joins the arena team from Swedish venue operator Stockholm Live, which runs arenas including Stockholm’s Ericsson Globe (16,000-cap.), Tele2 Arena (40,000-cap.), Hovet (9,000-cap) and Annexet (3,400-cap.).
At Stockholm Live, Bergman currently holds the role of senior key account manager and is responsible for all home sports teams across AEG-owned Swedish facilities. Bergman will relocate to Switzerland for the new position, commencing from 1 May 2019.
The Vaudoise Arena is gaining the outstanding expertise of Pär and Florian, [who are] both ready to develop their careers within AEG across our expanding European businesses”
Florian Seitz will join Bergman at the Vaudoise Arena in the newly created role of event manager. Seitz will transfer from his current position in the operations team at AEG’s 17,000-capacity Mercedes Benz Arena in Berlin.
“I’m delighted that through these promotions, the Vaudoise Arena is gaining the outstanding expertise of Pär and Florian, [who are] both ready to develop their careers within AEG across our expanding European businesses,” comments Richard Krezwick, senior vice president of AEG Facilities.
“I look forward to working closely with them both in their new roles,” adds Krezwick.
According to the 2018 edition of the European Arena Yearbook (EAY), the Swiss venue market has become increasingly competitive in recent years, with the opening of the 5,060-seat Samsung Hall in 2017, the extension and renovation of Basel’s St Jakobshalle (13,000-cap.) and now the opening of the Vaudoise Arena.
Felix Frei, director and chief executive of Zürich’s 15,000-capacity Hallenstadion, told EAY that this competition is “good for everybody”, as it “helps to drive the market” in live entertainment events across Switzerland.