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Women dominate ticket buying for live events

Data released by ticketing platform Skiddle has revealed that women are buying more and more tickets to live events, as female presence increases on and off stage

By Anna Grace on 07 Mar 2019

Skiddle data, women buy more tickets

image © Skiddle

New data collected by event discovery guide and ticketing outlet, Skiddle, has revealed that women are buying record numbers of tickets to live music events.

Traditionally, men have been the predominant buyers of tickets to live music events. However, over the past five years, women have grown their market share of overall ticket sales by 22%, with females purchasing on average 13% more live event tickets than men.

The ticketing outlet revealed that women are most dominant in the festival ticket-buying arena. Last year, women bought 65% more music festival tickets than men, an increase by more than a third from the year before.

“An increase in the number of women at live music events can only be a positive thing for music”

Skiddle suggests that a move towards more equal representation on stage, as well as initiatives like Safe Gigs For Women and Girls Against have contributed to the increase in female buyers.

Victoria Bamber, head of campaigns at Skiddle, says the data is “incredibly encouraging”.

“An increase in the number of women at live music events can only be a positive thing for music,” said Bamber.

“Efforts are being made to diversify both on stage and behind the scenes, and it appears that this messaging is filtering through to female music fans who are growing in confidence and making a real impact across gigs, club nights and festivals UK wide.”

 


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