The 15,500-capacity Helsinki venue, Finland's largest, previously had a deal with Eventim-owned Lippupiste
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Fans can now buy tickets for the first time using their voice alone through Alexa-enabled devices, such as Amazon Echo and Echo Dot
By Anna Grace on 08 Mar 2019
Ticketmaster has announced that it has teamed up with Alexa, Amazon’s cloud-based voice service, enabling fans to discover events and buy tickets to live events using their voice.
The integration allows fans to ask Alexa-enabled devices to open Ticketmaster, voicing an artist or band name, city or date range to search available tickets. From there, buyers can finalise order details and purchase tickets by linking their Ticketmaster account to Alexa.
In recent years, Ticketmaster has integrated with marquee streaming services, e-commerce sites and social media platforms, including Facebook, Spotify, Groupon, BandsinTown, Samsung and YouTube.
“This new integration with Alexa will offer another avenue for fans to access live events, allowing them to discover and buy tickets using only their voice”
“Ticketmaster has the largest ticket inventory in the world, and our team is always looking to leverage it along with our open platform to reach new fans,” says Dan Armstrong, senior vice president and general manager of distributed commerce at Ticketmaster.
“This new integration with Alexa will offer yet another avenue for fans to access the best live events, allowing them to discover and buy tickets using only their voice. We’re excited to be working with Amazon Alexa and look forward to seeing fans utilising it to see the artists, teams and events they love the most,” added Armstrong.
Discovering and buying tickets with Ticketmaster on Alexa-enabled devices is currently only available in the United States and will expand to more countries in the near future.