With festival season now upon us, IQ takes a look at some of the products being packed by savvy campers (and offered for sale by even savvier festival concessionaires)
Sign up for IQ Index
The latest industry news to your inbox.
From 82, the latest gig gadgetry from the frontline
By IQ on 21 Mar 2019
Blink Identity’s revolutionary ID-in-motion technology recognises concertgoers at full walking speed in any lighting condition using advanced facial recognition for personalised customer experiences and increased venue safety. And it all happens in the blink of an eye.
In live event spaces, Blink Identity’s facial recognition solution allows venue/festival management to provide the frictionless identity of people in motion, up to 60 people a minute per sensor, massively cutting down time spent waiting in lines. This process is completely voluntary as ticket-holders enrol in advance by taking a selfie with their mobile phone. Users have complete visibility and control over their data.
Once at the venue, concertgoers can use their face – literally – for admission, easily and painlessly. “Eventually, the Blink Identity solution will be expanded to enable guests to buy drinks, merchandise, enter VIP areas and more, simply by walking past our sensor,” comments Blink Identity founder and CEO, Mary Haskett.
Year on year, millions of fans happily pay to see their favourite bands and attend their favourite festivals. However, the challenge for artists and promoters alike is that in many cases they have no clue as to who the majority of their fans are, and even for the ones they do know, there is no insight as to what they value and how much they would be willing to pay to access it.
Creating insight requires the collection of quality audience data and refinement of that data into clusters of similar people based on artist interest, affluence, life stage, digital fluency, etc.
Festyvent’s touring and festival apps are a key pillar for collecting quality audience data, which when combined with ticket data, mailing lists and RFID data, are the raw materials for the Festyvent data refinery to produce audience insight.
This audience insight removes the guesswork for the creation of successful acquisition, retention and cross-selling campaigns; simplifies event planning; and improves conversions when pitching for brand activations.
“The ability to view an audience at the individual level is increasingly important to reflect the variations in interests, spending power and channel use,” states Festyvent founder David Jacobs.
“You wouldn’t target a recently employed millennial with the same campaign as her 50-something parents. So, while they may live in the same house, Festyvent’s apps and data refinery ensure that the messages they’re sent and the channels that they receive them on are relevant.”
Snow Business is the world’s leading supplier of winter special effects for the film, TV and live events industries.
The company trades in 37 countries around the globe and its work has been seen by most of the planet. Its falling-snow FX machines are the most advanced in the world using patented 3D-printed snow nozzles and full DMX 512 control. In 2018, its machines were used to create winter effects for Blade Runner 2049, which went on to win both an Oscar and Bafta for best special effects.
Currently, the majority of its physical effects are made from recycled, bio-based and increasingly bio-compostable raw materials. The company’s eco falling-snow fluid has been cleared for use in the tropical biome of the Eden Project in Cornwall in the UK, and for many years Snow Business has been a supplier of winter effects to Greenpeace for its ‘Save the Arctic’ campaign. Snow Business is ISO14001 accredited and an Albert supplier. (Albert is an initiative that helps the UK broadcast industry transition to environmental sustainability – Wearealbert.org.)
“In 2017, while working at Glastonbury, I realised that falling-snow FX could be used to reflect and refract light from moving spots and lasers, opening up a whole new avenue of business, says head of research and development, Paul Denney. “Building on initial success in this field the company is exploring working in the summer festival scene with its eco-friendly alternative to single-use Mylar and confetti.”