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Global music strategy advisor Sound Diplomacy has released a manual to demonstrate how music can be a driver of economic growth and social cohesion in cities
By Anna Grace on 18 Mar 2019
Sound Diplomacy, a London-based music strategy consultancy, has released a 13-point manual illustrating how investing in music can lead to economic, social and cultural development in cities.
‘The Music Cities Manual’ sets out 13 steps for city councils or civic leaders to increase economic growth through music.
The manual indicates how cities can benefit from enhancing education, supporting live venues and investing in music technology. The report also lays out how to integrate music into development and regeneration strategies, helping to safeguard infrastructure while creating new opportunities for inward investment, tourism and talent attraction.
The subject of music and urban economic growth is also the focus of Sound Diplomacy’s United Nations-backed music tourism white paper ‘Music is the New Gastronomy’, used as the framework for the tourism and destination business workshop at ILMC 31.
“The Music Cities Manual helps to underline the massive cultural and economic contribution music makes to its environment”
The Music Cities Manual advises that local governments stop cutting music education funding, appoint “night czars”, support a night time economy policy and ensure arts, music and cultural venues are incorporated into local urban planning.
“This manual is our attempt to synergise our work with city leaders around the world into 13 actionable steps,” comments Shain Shapiro PhD, founder of Sound Diplomacy. “There’s huge scope for cities, regions and place shapers of all kinds to improve their communities and effect real, positive change through music.”
“A huge body of evidence supports not just the economic gains, but the social benefits from having music incorporated right across the policy landscape,” adds Shapiro.
“The Music Cities Manual helps to underline the massive cultural and economic contribution music makes to its environment,” comments Paul Pacifico, chief executive of UK trade body Association of Independent Music. “It is undoubtedly an important document for independent labels, artists and the musical ecosystem as a whole.”