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APM has announced a record-breaking turnover for live music in 2018, surpassing pre-financial crisis takings as Spain’s live music industry goes from strength to strength
By Anna Grace on 12 Mar 2019
The tenth edition of the Spanish Association of Music Promoters (APM)’s Live Music Yearbook (Anuario de la música en vivo) has brought good news, reporting a record annual turnover of €334 million for Spain’s live music industry.
The record-breaking revenue follows five consecutive years of growth for the Spanish live music market and represents a 24% increase on 2017. The consistent growth means that the 2018 turnover is the biggest-ever recorded for the Spanish industry, superior even to figures generated before the 2008 financial crisis.
The turnover signals the recovery of the sector following a cut in cultural tax in 2017, from 21% to 10%. The Spanish government had hiked tax on cultural shows in 2012, causing serious problems for the Spanish live industry, which lost €100 million and 27.5% in revenue from ticket sales between 2012 and 2013.
According to APM, the majority of revenue was taken in July and August 2018. Major one-off stadium shows from Guns N’ Roses and Iron Maiden coincided with tours from international Latin artists Luis Miguel (8 dates), Shakira (5 dates) and Alejandro Fernández (8 dates).
The association also indicated a rise in music tourism, the importance of which has now been recognised by institutions, such as the new section dedicated to festivals at the International Tourism Fair (Fitur).
The record-breaking revenue comes following five consecutive years of growth for the Spanish live music market
Bruno Mars attracted the biggest crowds, drawing 110,000 fans across two concerts in Barcelona and Madrid. Latin artists Ricky Martin and Shakira also proved popular, with Martin playing to 79,657 fans over 10 dates and Shakira performing to 71,000 over five shows.
APM announced the results of elections at its AGM in Palma de Mallorca in February. Members re-elected Albert Salmerón as president, with Tito Ramoneda as vice president and Carol Rodríguez, Maricruz Laguna and Julio Martí as board members. Patxi Miranda also joins the board.
The promoters’ association outlined its plans for the coming years, which include the modification of working regulations for musicians and the drawing up of a plan to ensure the recognition of the cultural, social and economic value of the music industry.
APM has now partnered with four main ticketing companies: El Corte Inglés, CTS Eventims’s Spanish operation entradas.com, See Tickets and Ticketmaster. The association maintains Ifema and el Palau Sant Jordi as venue partners.