The Amsterdam- and Enschede-based agency, formed from Alles Los and Boostymusic, will specialise in bookings and artist management/development
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UK-based MelodyVR has released five new shows, with performances from the Streets, the Horrors and Rudimental available to watch via virtual reality devices
By Anna Grace on 28 Mar 2019
Music virtual reality (VR) company MelodyVR has added five new gigs to its VR collection, with shows by the Streets, Thomas Rhett, Rudimental, Calum Scott and the Horrors.
Following a sold-out comeback tour, the Streets played a run of shows at the O2 Brixton Academy (4,921) in London. The Birmingham band’s frontman Mike Skinner describes the Brixton gig captured on VR as “an absolute mazza”. “You can even follow me jumping into the crowd and see the panic on my tour manager’s face,” says Skinner.
Fans of country singer Thomas Rhett can experience his performance at the 18,900-capacity Honda Centre in Anaheim, California, from the artist’s point of view. “It’s amazing being able to experience the show from this perspective,” comments Rhett.
Drum and bass group Rudimental’s show at Alexandra Palace in London (10,400) is also available on the VR platform, along with a line-up of guests including John Newman, Tom Walker, Jess Glynne and Anne Marie.
“There are a lot of things that excite us about VR,” says Rudimental. “If you are just standing in the crowd you might miss things, but if you are watching in VR you get to see so much more.”
“We can’t wait for all of our fans to experience us in virtual reality – it’s an experience like no other”
Britain’s Got Talent singer songwriter Calum Scott is another addition to MelodyVR’s list of shows, as Scott’s hometown performance at Hull City Hall (1,200-cap.) was filmed for the virtual reality experience.
The final addition is a show by the Horrors at London’s Koko (1,410-cap.). “With the help of MelodyVR we’ve just stood next to ourselves onstage, jumped into the crowd and experienced our London Koko show as our audience – it was insane!” says the Mercury prize nominated band.
“We can’t wait for all of our fans to experience us in virtual reality – it’s an experience like no other.”
MelodyVR, which recently appointed ex-Shazam exec Miles Lewis as chief commercial officer, is the only licensed music VR platform. The company has partnerships across the industry with labels, publishers and venues and has teamed up with artists including Liam Payne, the Chainsmokers and Gorgon City.
The MelodyVR app is available on VR devices Oculus Go and Gear VR across much of western Europe and the United States.