Some 50,000 tickets for Jochem Myer's 2019 Carré Theatre run will be sold via blockchain, as the technology finds greater industry adoption
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Blockchain ticketing service GUTS Tickets has beaten its own record to power the largest- and fastest-ever blockchain ticketing sale
By Anna Grace on 06 Mar 2019
Amsterdam-based blockchain ticketer GUTS Tickets has improved on its previous record for the largest-ever blockchain ticketing sale, selling roughly 50,000 tickets in two hours.
In September 2018, the GUTS team sold 50,000 tickets in three hours. The tickets were for comedian Jochem Myjer’s 36-night run at Amsterdam’s Royal Theatre Carre (1,756-cap.).
Now, the Dutch ticketing platform has broken that record, selling the same amount of tickets in just two hours, a 33% time improvement.
The ticket sale, once again for the Dutch comedian, resulted in 118,000 unique users visiting the GUTS website. As a result, the GUTS Tickets app trended on the Google Play Store and became the most popular free app in the Netherlands.
The sale included several venues, spread out over the country. All customers in the waiting line were able to highlight their preferred venue and could see the likelihood of getting tickets for that specific venue. If, during the time spent waiting, the tickets for a customer’s chosen venue sold out, they were given a choice of other venues where tickets were still available.
“The doors are now open for more large-scale and international events, which will be the focus for the time to come”
GUTS uses the underlying GET Protocol, a “fraud- and scalping-proof ecosystem”, which allows event organisers to track their tickets, with all transactions being registered with blockchain technology. The result is a ‘smart ticket’, which cannot be duplicated or sold for a price other than that set by the issuer.
According to GUTS, this most recent achievement proves that the blockchain ticketer and GET Protocol are both ready for bigger things.
“The doors are now open for more large-scale and international events, which will be the focus for the time to come,” said the Dutch ticketing company in a statement.
In January, GUTS community manager Olivier Biggs discussed the possibility that dynamically pricing tickets — allowing prices to fluctuate based on market demand — could generate additional revenue for humanitarian projects, such as cancer research.