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Women drove the majority of traffic on the first day of ticket sales for BTS, Taylor Swift, Ed Sheeran and Drake's world tours
By Anna Grace on 18 Mar 2019
Data presented by online statistics portal, Statista, has shown that women generated the majority of traffic to ticketing sites on the first day of ticket sales for a variety of high-profile world tours.
Female fans drove around 73% of traffic to Vivid Seats on the morning that tickets went on sale for K-pop group BTS’ first world stadium tour, Love Yourself: Speak Yourself.
The band sold out five major stadiums across the United States and Europe, including the Rose Bowl in Los Angeles (90,888-cap.), London’s Wembley Stadium (90,000-cap.) and the Stade de France in Paris (80,000-cap.).
Women generated an even higher percentage of traffic for Ariana Grande’s Sweetener world tour (75%), which sees the star perform across Europe and North America.
Female fans also drove more traffic to ticketing pages for Ed Sheeran’s ÷ world tour (64%), Taylor Swift’s Reputation tour and Drake’s Aubrey and the 3 Migos tour.
Only for the Rolling Stones No Filter tour did men have a bigger presence on the ticketing site than women, driving 56% of the traffic.
The data corresponds with information collected by event discovery guide and ticketing outlet, Skiddle, that shows women now buy 13% more live event tickets than men.