fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Female fans first in line for ticket sales

Women drove the majority of traffic on the first day of ticket sales for BTS, Taylor Swift, Ed Sheeran and Drake's world tours

By Anna Grace on 18 Mar 2019

Taylor Swift


image © Live Nation

Data presented by online statistics portal, Statista, has shown that women generated the majority of traffic to ticketing sites on the first day of ticket sales for a variety of high-profile world tours.

Female fans drove around 73% of traffic to Vivid Seats on the morning that tickets went on sale for K-pop group BTS’ first world stadium tour, Love Yourself: Speak Yourself.

The band sold out five major stadiums across the United States and Europe, including the Rose Bowl in Los Angeles (90,888-cap.), London’s Wembley Stadium (90,000-cap.) and the Stade de France in Paris (80,000-cap.).

Statista: Women first in line for ticket sales

Women generated an even higher percentage of traffic for Ariana Grande’s Sweetener world tour (75%), which sees the star perform across Europe and North America.

Female fans also drove more traffic to ticketing pages for Ed Sheeran’s ÷ world tour (64%), Taylor Swift’s Reputation tour and Drake’s Aubrey and the 3 Migos tour.

Only for the Rolling Stones No Filter tour did men have a bigger presence on the ticketing site than women, driving 56% of the traffic.

The data corresponds with information collected by event discovery guide and ticketing outlet, Skiddle, that shows women now buy 13% more live event tickets than men.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free digest of essential live music industry news, via email or Messenger.

More news

Ticket to nowhere: festival ticket scams on the ri... Ahead of the upcoming summer festival season, Barclays bank issues warnings to protect at-risk fans from ticketing scams and fraudsters
Study: bots generate 40% of all ticketing traffic A recent study shows the extent to which illegal ticket-buying software is used across primary and secondary ticketing platforms.
TicketPlan partners with MissionTix UK ticket insurance provider TicketPlan announces a new partnership with Baltimore-based online ticketing platform MissionTix
AXS integrates PayPal for streamlined ticketing ex... Leading ticketing company AXS has teamed up with PayPal to streamline the buying, selling, and transferring of event tickets sold on their platforms
US, UK and Japanese fans most willing to travel fo... American fans lead the way in crossing international borders to attend a live show, according to StubHub's latest Year in Live Experiences report