Ex-Ticketmaster UK MD Simon Presswell has departed Eventim UK
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The latest addition to Eventim UK's marketing suite leverages an advanced algorithm to send targeted emails for every show, regardless of size
By IQ on 14 Mar 2019
Eventim UK is delighted to introduce Artist Intelligence, the newest member of our marketing team. Artist Intelligence is the latest addition to our advanced marketing suite that will enable us send targeted onsale and presale emails for every event and every artist.
The meticulous tool uses a sophisticated algorithm to select previous same artist bookers and similar artist bookers data, to send emails to fans and would-be-fans alike. The advanced algorithm analyses data collected from the various Eventims around the globe to make the most relevant and accurate recommendations for customers.
Artist Intelligence analyses CTS Eventim’s database of customer’s purchases and behaviour across all Eventim’s platforms to carefully select events for targeted and specific recipients.
Artist intelligence will significantly increase our open and conversion rate
We launched a recommended events email widget last year, using part of the same mechanism as Artist Intelligence, and this has proven to be excellent in converting sales. Therefore, by expanding this into show-specific emails we expect to see a high open and conversion rate.
Artist Intelligence will significantly speed up our email marketing process, so we can send a targeted email for every show regardless of the size, to the right data.
We continue to advance our marketing strategy for all our clients; promoters, venues and festival organisers. We provide multi-channel marketing campaigns, focusing on; CRM, social strategy, PPC, website and app personalisation. Our analytical intelligence tool, Eventim.Analytics, easily provides data insights to make your marketing more efficient and effective.
If you want your events to be part of this exciting development, get in touch at email@example.com.