Debbie McWilliams appointed director of SEC Glasgow

Glasgow’s Scottish Event Campus (SEC) has promoted Debbie McWilliams to director of live entertainment, effective immediately.

McWilliams, who was previously head of live entertainment and ticketing at the SEC (formerly the Scottish Exibition and Conference Centre, or SECC), will be responsible for overall management, commercial delivery, event booking and content creation at Scotland’s largest entertainment centre, which also includes the AEG-run SSE Hydro arena (13,000-cap.).

Peter Duthie, the SEC’s chief executive, says: “We are delighted that Debbie has accepted the position of director of live entertainment. Debbie has been instrumental in the growth and success of the live entertainment sector of our business.

“Debbie has been instrumental in the growth and success of the live entertainment sector of our business”

“She played an integral role in the delivery of Scotland’s largest music venue, the SSE Hydro, in 2013. Debbie’s extensive knowledge, experience and proven track record across all aspects of live entertainment will be invaluable to the role.“

“I am excited to be taking up this new position and honoured to be given the opportunity to play a part in the future of live entertainment at the SEC,” comments McWilliams. “Live entertainment is a sector which is challenging, but also very rewarding, and I look forward to working with the team to build on the incredible success that that we have achieved to date.”

The Hydro celebrated the fifth anniversary of its opening last September, with more than 5 million people having attended an event in that time.

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