CTS combines 26 promoters into London-based Eventim Live

CTS Eventim has announced plans to combine 26 of its majority owned promoters into a new London-based, pan-European live entertainment network, Eventim Live.

The move – which involves businesses in Germany, Austria, Switzerland, the Netherlands, Italy, Spain and the Nordics – sees Eventim responding to artists who “increasingly expect their live entertainment partners to offer cross-border touring opportunities with tailor-made solutions from a single source”, according to the German company, which announced the news today at an ILMC reception hosted by its founder and CEO, Klaus-Peter Schulenberg.

“Eventim Live offers artists of all genres the most convenient access to the largest possible audience in Europe,” commented Schulenberg.

“Anyone who plans their performances with one of our promoters gains access to a unique network that transcends national borders. Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity and the biggest festivals in Europe with the most exclusive club concerts.

“I look forward to offering all artists even better services of all kinds for their tours and festival appearances in Europe”

“Together with my promoter colleagues, I look forward to offering all artists even better services of all kinds for their tours and festival appearances in Europe from now on.”

Eventim Live’s promoters collectively represent a total of 27 festivals, and organise around 5,000 events for 10m visitors in ten countries annually. The network includes all promoters in which CTS Eventim holds a controlling stake – including the company’s recent acquisitions in Italy, Spain and Denmark, as well as no less than 11 companies in its home country:

The managing directors of the new company are Schulenberg and Medusa Music MD Frithjof Pils, though each member company remains autonomous, with its own managing director.

In the coming months, Eventim Live will open a head office in London, which will serve as both a central point of contact for booking agents and a base to support the network’s constituent companies.

“We want to share the benefits Eventim Live offers its promoters with our customers”

“We want to share the benefits Eventim Live offers its promoters with our customers and partners,” says Pils, who reveals artists and their teams will be able to access any of the member promoters – and their 27 festivals – through a single Eventim Live contact.

“Artist representatives who approach a personal contact at Eventim Live will benefit from our new promoter network in many ways: they can now access 25 other promoters in a one-stop shop, including the option of booking slots at any of our festivals throughout Europe,” he explains.”We also offer them our ticketing solutions in more than 20 countries.

“And, last not least, besides our marketing reach, we also make our various data-based solutions available to them. In this way, we want to help artists reach as many fans as possible with their live performances.”

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