Live Nation has announced an investment fund specifically for women, in order to level the playing field between men and women in the industry
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Live Nation appoints longtime music executive Ali Harnell to lead gender equality and female empowerment projects as president of the newly created Women Nation division
By Anna Grace on 04 Mar 2019
Live Nation has announced that former AEG Presents executive, Ali Harnell, has joined the company to spearhead women’s initiatives as president and chief strategy officer of the newly created division, Women Nation.
Harnell, Venue Today’s Woman of Influence and a five-time Billboard Women in Music honouree, will lead strategy and efforts – both internal and external – to advance and support women in the live music business, as well as creating and developing female-led and female-driven content.
The new Women Nation president will look to expand on existing Live Nation women’s initiatives, forge partnerships with industry groups, drive research and work to level the playing field for women in the live music industry.
“I am truly excited to dive into this new venture where I can combine my experience and relationships with my passion to help drive this historical and aspirational time of change for women,” comments Harnell.
“Ali’s decades of experience and insight into the opportunities and challenges for women in the live music business make her a powerful champion for the women of Live Nation”
Live Nation says the company is dedicated to finding ways to serve and empower its female staff, who make up 45% of its employee base. Existing programs targeted to women include employee-led group 21 chapters of We Nation, the gender-balanced career development programme, Future Nature, and the Women Nation Fund, an investment fund designed to provide capital to female entrepreneurs in the promotions and events industry.
“Ali’s decades of experience and insight into the opportunities and challenges for women in the live music business make her a powerful champion for the women of Live Nation,” says Live Nation chief executive and president, Michael Rapino. “Our goal is to work together to find scalable ways to empower the women at our company, and across the industry as a whole.”
Twice-named International Entertainment Buyers Association promoter of the year, Harnell joins Live Nation from AEG Presents, where she held the position of senior vice president of global touring. Previously, she worked as senior vice president for AEG/The Messina Group, where she oversaw operations and talent buying in the US southeast and co-created and curated talent for UK-based country music festival, Country2Country.
Harnell will report to Rapino and Bob Roux, president of US concerts. She will be based in Nashville and Los Angeles.