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Ex-Spotify exec Troy Carter signs with UTA

The talent company announces signing of entrepreneur and artist manager Troy Carter, who has “achieved success in everything he’s done”

By Anna Grace on 07 Feb 2019

Troy Carter

Troy Carter

United Talent Agency (UTA) has announced the signing of music industry veteran Troy Carter. The leading global talent company will focus on supporting Carter in the development of projects in areas including film, television and theatre.

Carter joins UTA following a two year stint as global head of creator services at Spotify. He continues to work with the music streaming giant in an advisory capacity, after stepping down in September.

In 2007, Carter founded talent management company Atom Factory, having previously working for the record label, Bad Boy Entertainment, and talent agency, Erving Wonder. As a manager, Carter handled globally renowned acts including Lady Gaga, John Legend, Eve and Nelly.

Carter received an Emmy nomination for “Outstanding Variety, Music or Comedy Special,” for his work on HBO’s Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden. He currently has projects in development at Netflix, Universal Pictures and Apple.

A successful entrepreneur, Carter has over 80 holdings in companies including Uber, Spotify, Dropbox, Lyft, Slack and Gimlet Media.

“Carter’s unique vision for the future will touch every area of UTA and we look forward to exploring new avenues of business with him”

“Troy Carter has achieved success in everything he’s done,” says UTA chief executive, Jeremy Zimmer. “He’s not only one of today’s most innovative, self-made leaders in music and tech, he’s broken ground as a creator, an executive and investor.”

“His unique vision for the future will touch every area of UTA and we look forward to exploring new avenues of business with him.”

Carter comments that UTA “is becoming a creative hub at the intersection of music and art culture.”

“Jeremy Zimmer and his team are passionate, hungry and have shown exemplary taste when presenting me with projects. I look forward to working with them on this next chapter and bringing inspiring stories to the world,” he says.

The announcement follows yesterday’s acquisition of influencer agency Digital Brand Architects, as UTA expands its range and diversity of talent.


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