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The ticketing giant expands its general admission offering in Australia and New Zealand, with the acquisition of Sydney-based Moshtix
By Anna Grace on 26 Feb 2019
Ticketmaster has announced the acquisition of ticketing provider Moshtix, expanding services for the growing live events market in Australia and New Zealand.
Ticketmaster says the acquisition provides Australian and New Zealand venues and promoters with a combination of Moshtix’s experience and technology for general admission ticketing, and Ticketmaster’s wide distribution and reach.
Launched in 2003, Moshtix has developed technology to cater for general admission and self-service ticketing, as well as providing white label solutions for event organisers.
The company has a reputation for servicing grassroots music venues and promoters. Moshtix now works with some of Australia’s most respected events and venues, including Canberra festival Groovin’ the Moo, Sydney venue Oxford Art Factory and horse racing venue operators, the Australian Turf Club.
Moshtix has “developed a reputation for being extremely hard-working and passionate about what they do,” says Ticketmaster Australia and New Zealand managing director, Maria O’Connor.
“Moshtix’s mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us”
“Their mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love,” adds O’Connor.
Moshtix will continue to operate as a standalone business unit from its head office in Sydney, under managing director Harley Evans.
“Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level,” says Evans. “We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally-tailored services and marketing that will better serve the independent and general admission market.”
According to the International Ticketing Yearbook 2018, Ticketmaster and Ticketek dominate much of Australia’s ticketing industry. Moshtix is one of several significant independent ticketing companies operating in the country, along with Eventbrite, QPAC, Ticketbooth, TryBooking and Ticketebo.