Sign up for IQ Index
The latest industry news to your inbox.
The Great Escape conference has announced initial speakers, day-by-day breakdowns and the first wave of partners for this year’s Brighton-based event
By Anna Grace on 12 Feb 2019
The Great Escape (TGE) has announced details regarding this year’s conference programme, including initial speakers, daily itineraries and music industry partners. The event will take place from 8 to 11 May in Brighton, UK.
Speakers will share insights, case studies and opinions related to the festival’s three key themes for 2019: music education, digital dollars and music marketing. The first 40 speakers include Virgin EMI Records’ Andy Knox, Insanity Group founder and chief executive Andy Varley, Fuga founder Dorothee Imhoff, Live Nation’s Jackie Wilgar and Warner Music’s Tim Fraser-Harding.
CMU Insights will launch three pieces of original research during TGE, including the first report from the ‘Redefining Music Education’ project, a ‘Song Royalties Guide’ explaining how artists are paid by streaming platforms and ‘Rethinking Music Marketing’, a new report examining the evolution of music marketing companies in the streaming era.
Speakers will share insights related to three key themes: music education, digital dollars and music marketing
At the heart of the conference are three full-day strands, each one focused on a different key theme and ending with a one-on-one interview. TGE has announced that Cassandra Gracey, president of Sony Music’s 4th Floor Creative division, will conclude the strand on music marketing.
TGE have confirmed 68 music industry partners, including BBC Music, AIM, The Box Fresh Network, Clash and Dork. Two of the partners, Believe and Julie’s Bicycle, have teamed up with TGE to stage a charity bike ride from London to Brighton this year.
The bike ride will raise money for London-based NGO Julie’s Bicycle, empowering the creative community to take action on climate change and environmental sustainability. The money raised will go towards their Green Rider initiative; a campaign that helps touring artists to work alongside venues, festivals, labels and promoters to become more sustainable.
All 2019 core conference sessions and networking events will take place at TGE’s new home at the Jury’s Inn Brighton Waterfromt, the official delegate portal and hotel. Early bird delegate passes are now available, along with hotel packages and conference only options.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.