MelodyVR appoints Miles Lewis as CCO

Music virtual reality (VR) company MelodyVR has announced the appointment of former Shazam executive Miles Lewis as chief commercial officer (CCO).

Lewis joins the London-based music technology company from Shazam, where he held the position of international senior vice president. The new MelodyVR CCO also previously worked in sales and commercial roles at Last.fm, Yahoo and AOL.

In his new role, Lewis will lead commercial strategy and strategic partnerships, with a key focus on revenue generation and global growth.

As the world’s first dedicated VR music platform, MelodyVR has partnerships across the music industry, with record companies Universal Music Group and Warner Music group, as well as NEC Group venues, among others. The company teamed up with ex-One Direction singer Liam Payne in December for its first ‘Live in VR’ event.

“The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment”

“The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment,” comments Lewis. “I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory.”

Anthony Matchett, executive chairman and chief executive of MelodyVR says he is “very pleased” to announce the appointment. “Miles’ prior experience across sales and commercial functions will further our opportunities with regards to strategic partnerships, branded content opportunities and revenue generation,” adds Matchett.

Viewers in the US and much of western Europe can participate in both live and non-live VR concert experiences via the MelodyVR app, available on Oculus Go and GearVR devices.

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