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Live Nation acquires Neste Event Marketing

Newly acquired Neste will lead a joint venture, Neste Live!, focusing on talent buying and event production for US festivals and corporate clients

By IQ on 13 Feb 2019

Gil Cunningham, Neste Event Marketing

Neste president Gil Cunningham is also a CMA board member


image © Country Music Association

Live Nation has acquired a majority stake in Tennessee-based event marketing company Neste.

The two companies plan to pool their resources to create Neste Live!, a new talent buying and event production venture for festivals, fairs and corporate clients.

“By creating Neste! Live, we’ll help even more events and clients tap into the magic of live entertainment,” says Bob Roux, president of Live Nation’s US Concerts division. “Gil [Cunningham, president] and the team at Neste are amazing at what they do and make the perfect partners for this new endeavour.”

“We are looking forward to seeing the way Neste Live! unfolds and changes the talent buying process”

Cunningham adds: “We are excited to join Bob and the entire Live Nation team as we embark on this new journey together. We are looking forward to seeing the way Neste Live! unfolds and changes the talent buying process for clients of all kinds.”

Neste Event Marketing was established in 1995 as a corporate sponsorship and event marketing agency for the festival market, later expanding into talent buying and event production. The company has since provided its services to more than 500 events.

Neste is Live Nation’s fourth acquisition of 2019, and its first in the US, following Singapore’s One Production in January and Canada’s Embrace Presents and Spain’s Planet Events earlier this month.

 


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